“Wildlife management” in most states actually is managing wildlife for the benefit of hunters and fishers. We believe this is a lopsided approach that ignores the diverse interests of all US citizens and visitors to public lands. Most wildlife management agencies derive most of their funding from hunting and fishing license fees, as well as federal taxes on hunting and fishing equipment. Therefore, these agencies are beholden to hunters and fishers. Yet, many studies and surveys indicate that hunters and fishers are a distinct minority visiting public lands. They also contribute far less to the local economies surrounding public lands than do wildlife watchers, hikers, photographers and others. We will continue our efforts to make elected officials, decision makers and the general public aware of this and push for a change of direction. We also will seek and support alternatives to funding wildlife management agencies.