Bill Masure
Advisory Council
Bill Masure is a wildlife advocate, conservation storyteller, and award-winning photojournalist whose career has centered on using images, words, and technology to help people understand the natural world and act on its behalf.
He recently concluded his work with Wildlife Protection Solutions, where he produced immersive 360-degree conservation films for WildXR, an app that brings audiences closer to wildlife, wild places and the people working to protect them. Filming in high-resolution virtual reality, he created experiences designed to build understanding of endangered species and ecosystems and make conservation stories accessible to viewers far beyond the field.
Before entering conservation full time, Bill spent nearly three decades at CBS4 Denver. Working with reporters and producers, he photographed and edited daily news, long-form features, documentaries, and special projects on subjects ranging from politics and public affairs to climate change, animal welfare, and the changing West. He became an FAA-certified drone pilot in 2016 and helped establish safe, ethical drone practices for news coverage. His work has earned 20 Heartland Emmy Awards, two Edward R. Murrow Awards and honors from the National Press Photographers Association, the National Headliner Awards, the Gabriel Awards and other journalism organizations.
Bill's assignments and conservation work have taken him across Europe, Asia, Australia, the Middle East, Africa and the Americas. After documenting Lalmba's medical outreach in Ethiopia and its support for children affected by AIDS in Kenya, he joined the organization's board of directors. He also founded Artair Photography, where he continued to create documentary, commercial, wildlife and aerial work for nonprofit and community clients.
As an advisor to Wyoming Wildlife Advocates, Bill hopes to bring his experience in communications, conservation storytelling and nonprofit service to wildlife issues across the American West. His priorities include grizzly bears, wolves and wild mustangs, along with the protection of predators worldwide, especially jaguars in South America, cougars in Patagonia, and tigers in India and across Asia. He believes strong storytelling can deepen public understanding, bridge divides, and build lasting support for coexistence with wildlife.